Propel Your Marketing Career

Integrated marketing unites messages across all marketing channels—such as communications, advertising, social media marketing, content marketing, email marketing, search engine marketing (SEM), search engine optimization (SEO), retail marketing, event marketing, mobile marketing, and product design—into a coordinated program that's centered around the consumer's needs and drives growth.

An MS in Integrated Marketing is a master's degree program that teaches students how to combine various marketing channels, strategies, tools, and tactics to develop and execute cohesive, compelling marketing campaigns that drive a positive return on investment. The graduate program prepares students for careers in digital marketing, social media marketing, advertising, branding, marketing research and analysis, SEO, SEM, creative management, and more.

Yes, our integrated marketing master’s program offers internships that provide the hands-on experience needed to compete for marketing and advertising jobs, while building a portfolio of marketing projects that demonstrates their ability to address a wide range of marketing challenges. Many of these internships evolve into permanent positions or marketing consulting jobs. Over 96% of our students reported being employed within six months of graduation.

NYU SPS does not have a minimum GPA requirement for entry into the MS in Integrated Marketing program. Our application review process is holistic, considering various aspects of an applicant’s profile.

Yes, you can pursue a master's degree in marketing without an undergraduate degree in marketing. Many top colleges and universities with graduate programs in marketing, including New York University School of Professional Studies, are designed to accommodate students from diverse academic backgrounds.

A master's in marketing program typically takes up to two years to complete, depending on the program and the student's pace. Our program can be completed in 18 months.

Students who graduate with a marketing degree go on to be brand managers, digital marketing managers, social media managers, search engine optimization managers, marketing managers, marketing analysts, marketing strategists, media planners, campaign managers, online marketing managers, among several other roles.

An integrated marketing campaign combines various marketing channels to deliver a consistent and compelling message to your target audiences across multiple platforms and touchpoints.

The median salary for a marketing manager in New York is $139,928 according to salary.com, and across the US the median salary is $156,580, according to the US Bureau of Labor Statistics.

A master’s degree in marketing provides the graduate student more functional, practical and detailed knowledge about the professional field of marketing, and will typically be less theoretical and more applied than many MBA programs.  An MBA is designed to be a more generalized business degree with study of many subjects outside marketing.

Brand management is the strategic effort to grow the positive reputation, value, market share, and impact of a brand through the active management of the brand’s positioning in a competitive marketplace and the curation of the consumer’s experience of that brand across multiple touchpoints.

The best degree for brand management typically includes a combination of marketing, business administration, and specialized courses in branding and consumer behavior. These facets are baked into our core curriculum and concentrations.

Studying brand management involves a comprehensive understanding of various aspects that contribute to building, maintaining, and enhancing a brand's image and equity. Some key topics include brand strategy, consumer behavior, and marketing research.

A brand manager develops short- and long-term plans across multiple dimensions of marketing and communications to ensure the financial health, positive reputation, and growth of a company’s brand and/or its branded products and services. A brand manager has input into or directly drives strategies and tactical plans across product innovation, media placement, creative and messaging, brand portfolio and assortment, and consumer insights, among other critical functions.

Becoming a brand manager involves a combination of relevant education, experience, and the development of key skills. Brand managers combine a deep understanding of the financial and operational needs of a business, a keen sense of consumer needs and behaviors, and the competitive context for the products and services they offer. A grounding in competitive strategy, the language of business and marketing management, and experience translating consumer insights into actionable marketing and communications plans are foundational.

The salary of a digital marketer varies based on factors like experience, job title, location, industry, and company size. The average salary for a digital marketing manager is $145,279 in New York, NY, and $124,383 in the United States according to salary.com.

A master's degree in marketing with a concentration in Digital Marketing provides graduate students with practical marketing skills, knowledge, and hands-on experience, while an MBA program is a more generalized business degree with the study of many subjects outside of marketing.

Yes, digital marketers are in high demand. The US Bureau of Labor Statistics projects a 6% employment growth rate for marketing, advertising, and promotions managers from 2022 to 2032, which is faster than the average for all occupations. They also project about 34,000 openings for advertising, promotions, and marketing managers each year over the decade.

Digital marketing jobs are found in areas like content marketing, growth marketing, SEM, SEO, paid media, affiliate marketing, social media marketing, email marketing, and more.

A career in digital marketing is fun and rewarding. It allows you to use your creativity, analytical, technical, communication, and leadership skills. You’ll leverage training, experience, and education to help people learn, and find solutions, while contributing to your personal and professional growth.

With the increasing use of digital media, web-based content, mobile apps, and streaming services, digital marketing skills continue to be in demand, and careers in digital marketing represent both good entry points and valuable skill sets to harness for professional growth and more senior careers in marketing.

Training and education in digital marketing include learning about how to design, plan, set up, manage, and measure marketing campaigns executed through digital tools, alongside a deeper understanding of how to craft a qualitative and quantitative insight-driven strategy drawing on consumers' online, mobile, and digital behaviors.

A digital marketing strategy synthesizes insights about consumer needs and behavior, business objectives, and competition into an actionable plan that helps define how businesses create, communicate, and capture value through digital platforms like social media, web, search, email, and mobile apps.

Marketing analytics leverages data, statistics, tools, and fields of study like machine learning and artificial intelligence, to generate actionable insights about the performance of marketing campaigns, the behavior and choices of consumers, and the potential impact of different marketing initiatives.

Students aiming to become a marketing analyst typically pursue degrees in the following fields of study:

• Marketing

• Statistics

• Math

• Computer Science

• Market Research

• Communications

• Business Administration

• Economics

• Consumer Psychology

• Social Sciences

Data analytics in marketing is a set of skills, techniques, and approaches that build actionable insights from typically large datasets. These insights help identify existing patterns and relationships and predict future outcomes. The datasets analyzed include consumer purchase behavior, responses to marketing campaigns, web and e-commerce activity, Google Search, and social media.

Web analytics are important to marketers because web-based and online platforms have become critical places to reach and engage with existing consumers and potential customers. Drawing insights from web analytics platforms, such as Google Analytics, helps businesses:

• Understand user behavior

• Improve user experience and engagement

• Identify target audiences

• Analyze and increase conversion rates

• Analyze and decrease bounce rates

• Measure and improve marketing campaign performance

• Understand top-performing content

• Optimize content

• Identify new marketing opportunities to pursue

• Increase return on investment and customer lifetime value (CLV)

• Decrease customer acquisition costs (CAC)

Data analytics can significantly enhance marketing strategy by providing valuable insights into consumer behavior and marketing performance. This helps marketers model the potential outcomes of new programs, optimize marketing strategies, and focus resources on areas that will generate the most profits or highest return in terms of key metrics like growth, brand reputation, and perceptions of value.

A marketing analyst helps companies understand how their marketing efforts are performing so they can improve their marketing efforts, attract and retain more customers, increase revenue and profits, and optimize spend. Marketing analysts typically do the following:

• Develop and evaluate ways to collect data on prospects, customers, competitors, and market conditions

• Measure the effectiveness of marketing programs, strategies, and campaigns

• Analyze, interpret, and convert the data into actionable insights

• Create, present, and discuss reports with findings, insights, and recommendations to decision-makers

Yes, marketing analysts are among the most in-demand jobs. They require a core set of skills that are foundational to developing marketing strategy and executing tactical plans. The design of marketing campaigns, especially in a test-and-learn environment, requires analytics to shape these programs, and with the rapid increase in data generated from our activities, an analyst is a critical member of any team.