Annual Appeal Campaigns

Annual appeal campaigns are the cornerstone of strong fundraising programs in the nonprofit sector, regardless of organization size or area of interest. In 2020 charitable giving in the United States totaled $471.44 billion. Of that sum, $324.10 billion––or 69 percent––came from individuals.

This course will focus on what motivates giving and how nonprofit organizations secure, retain, and increase annual gifts from individuals. Sessions will look at prospect identification, solicitation methods, donor analytics and technology, as well as donor engagement, communications, and stewardship. Volunteer leadership and Board involvement will be explored. The connection between annual appeal campaigns and capital campaigns will also be discussed.

COURSE TOPICS

An understanding of the philanthropic sector
Organization elevator pitch
Constituencies, donor demographics, and the donor lifecycle
Data mining and fundraising software
Donor communications plan and recognition strategies
Corporate and foundation appeals
Careers in fundraising

This course is eligible towards the completion of the Certificate in Fundraising. Bundle your coursework and earn a professional credential that communicates knowledge and skills gained. Declared Certificate students receive 10% off of courses within the program.

Note: Full participation in Annual Appeal Campaigns is applicable for 15 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

You'll walk away with

The knowledge to secure funding for general operations
The ability to cultivate new donors
Techniques to increase individual donors’ support
Effective stewardship skills
An understanding of the fundamentals of the annual appeal process

Ideal for

Annual fund officers
Volunteer board members
Development committee members
Communications officers
Career changers with interest in the nonprofit sector

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