<p><span class="p-body">In a recent paper entitled <i>An Inside Look at the French Football Federation's Women's Football Diplomacy Project with Iraq: Inspiring Every Girl in Iraq to Play Football</i>, the Tisch Institute's Lindsay Sarah Krasnoff and Daniel G. Kelly II examine the FFF's women’s football diplomacy initiative with Iraq as an example of a type of integrative sports diplomacy that empowers the sports world, and  those they serve, in new ways.</span></p> <p><span class="p-body">The effort, driven by a non-state sporting actor with support from  the French state via its Ministry of Europe and Foreign Affairs’ sports diplomacy approach,  demonstrated sports diplomacy’s short-term “wins” like changing people’s minds, cultural  engagement, and sharing technical expertise through sports, creating the possibility of new  opportunities, and offering different incentives for the sports world to engage.</span></p> <p><span class="p-body">The authors analyze the ways in which the FFF’s women’s football diplomacy initiative with Iraq empowers the sports world and those  it serves—in this case, Iraqis, showing how diplomacy can work in service of sport,  and sport in service of diplomacy as an example of bilateral football diplomacy driven by non-state sports actors in partnership with a state. It illustrates the potential of cultural engagement  through sport and how football diplomacy can help change minds, in this case, those of  participants, their families, French football technicians and others.  </span></p> <p> </p>